SUMMARY

Highly motivated individual with a passion for excellence in marketing, SEO, content writing, AIO, and GEO and a track record of accomplishment and performance. Proven ability to increase keyword visibility as well as major boosts to organic traffic and conversion rates. Specializes in long-term demand generation strategies that boost client authority, trust, and credibility amongst search platforms. Improves user experience across all areas of on-page and off-page SEO. Nationally ranked swimmer for Boston University, multi-time All American scholarship recipient and Nationals qualifier.

PROFESSIONAL EXPERIENCE

Boston Web Marketing

Supervisor 2025-Present

• Led a team of SEO representatives & ensured proper development

• Checked representative KPIs on a monthly basis to ensure compliance

• Coached multiple representatives on best practices for SEO to improve content writing and increase client search engine rankings across the web

• Instructed representatives to improve client communications and inspired overall satisfaction with company services

• Spearheaded client communications and constructed action plans to rehab clients struggling with their online presence

• Spearheaded efforts to improve AI search visibility by creating targeted, informative content with strong structured data and polishing website design and structure

Senior SEO Account Manager 2022-2025

• Constructed concrete SEO strategies to help high-profile clients boost their search ranks and improve demand generation

• Led team trainings to inform newer representatives of the best practices of the industry

• Constructed several successful email marketing campaigns focused on review generation and promotional programs, using both Constant Contact & Mailchimp advantageously

• Set up and managed Local Service Ads to help clients generate leads they wouldn’t get elsewhere

• Utilized several different CMS programs to bolster website appearance and search engine presence

• Persuaded clients to utilize the services of our Google & Facebook Ads team to drive more revenue to the company

SEO Account Manager 2021

• Utilized Google Analytics & Google Tag Manager to set up conversion events, tracking website analytics and metrics on a monthly basis

• Utilized Google Search Console to ensure pages were indexing properly, correcting any issues and submitting sitemaps frequently to ensure search engines recognized significant changes

• Generated high-quality service area pages, service pages, blogs, & social media posts to help boost the search engine rankings of client websites

• Used AgencyAnalytics to construct report dashboards to share with our clients, sending monthly reports of work completed and highlights of analytics

• Increased website domain authority by utilizing BrightLocal to submit local listing citations on a semi-annual basis

• Posted regularly to clients’ Facebook, Twitter/X, Instagram, LinkedIn, & Google Business Profiles, using Canva to generate appealing graphics to draw user interest

• Conducted keyword research to ensure clients’ essential keywords were improving in rank, helping hundreds of important keywords to reach the first page

I-Showcase Remote

Freelance Content Writer/Copywriter 2020-2021

• Writing SEO-focused page content for publication

• Clients in the Jewelry industry across the United States and Canada

• Content focused around designers, jewelry stores and locations

Flow Media Remote

Freelance Content Writer 2020

• Writing a variety of types of content for several clients

• Clients were from the health and wellness, home décor and social justice industries

• Types of content include:

Blog posts

Articles

Press releases

Social media posting calendars and copy

Freelance Writer/Editor

UpWork 2019 – 2021

• Clients include: Klick Boss, The Perfect Story, Slocum Studios, Twist Digital, BetterHelp

• Responsibilities include:

Writing, authoring and editing articles for publication

Editing LinkedIn copy for Klick Boss

Editing blog posts

Personal WordPress blog- “Staying Afloat With Choate”

EDUCATION

Boston University, School of Communications Boston, MA

2019

Awarded Bachelor of Science degree in Journalism (concentration in Computer Science)

Honors included: 2017 Athletic Honor Roll, 2016 Patriot League Honor Roll

Recipient of Varsity Athletic Scholarship2015 – 2019

Skills and Certifications

SEO Toolkit- SEMrush

SEO Tools- Screaming Frog, TechnicalSEO, AgencyAnalytics, BrightLocal, Metricool, HubSpot, Metigy

AI Tools- Jasper, Google AI Studio

Email Marketing – MailChimp, ConstantContact

Google Programs- Google Analytics (UA & GA4), Google Search Console, Google Tag Manager, Google Business Profile, Google Local Service Ads, Google Drive

The Strategy of Content Marketing- University of California, Davis

Microsoft Office- PowerPoint, Excel, Word, Tabula, Tableau, SQL Lite, Python,

HTML, Adobe Creative Suite, CSS

Social Media Platforms- Twitter, Snapchat, Instagram, Facebook, Reddit, YouTube, LinkedIn

Community Service 2015-Present

Announcer for Boston University and Patriot League Swim Meets

Boston Food Pantry Volunteer

Swim Across America

BU Holiday Reading Program